Чилингарян Камо Павлович
Учебный портал РУДН
РУДН - участник государственной программы Российской Федерации 5 - 100
How to make a successful presentation (for diploma applicants)

  Дорогие студенты.

Я попытался дать вам несколько советов о том, как правильно подготовить презентацию и правильно к ней подготовиться. За все это время, что мы занимаемся презентациями, чаще всего слышим пренебрежительные ответы, мол, мы это проходили. В итоге мы видим жалкое подобие, нагромождение красок, нечитаемые тексты или чтение со слайдов и многое другое. А между тем презентация - это искусство, особенно в наше время глобализации, где ты заканчиваешь ВУЗ здесь, а работу находишь, ну скажем, там. :)

Студенты  моих групп всегда могут показать мне свои работы до презентации (будь то конференция, проект, дипломная работа и пр.). Студентам же других групп эти подсказки помогут правильно подготовиться. 

С уважением, Камо Павлович


P.S. Для дипломников есть примерные слайды подготовки к защите дипломных работ. Посмотрите у меня на портале.   http://web-local.rudn.ru/web-local/prep/prep_945/load/uem_1_5.ppt ( Читайте все на этой странице, ниже)

Еще больше информации вы можете почерпнуть у Валентины Витальевны Новичковой (Степановой) на ее сайте. 


How to make a successful presentation

  Once you have the audience’s attention, you should tell them the structure of your presentation. You give them a map of the talk, with signposts along the route, so they know what you will cover in your talk.

  After the opening and a brief introduction of your subject, you come to the main body of your presentation. Then you have a conclusion during which you summarize your key points, and give your final opinion and recommendations. Alter that, it's the question and answer session.


What is the point


Awareness of your audience. (Who are they? What are their needs or interests? What do they expect from you?

Clear objectives (to inform, persuade, welcome, etc.)



Planning - have a clear structure and a sense of timing

Organization - have  clear connections between the different parts or ideas

Information - make sure what you say is interesting and relavant to your audience

Impact - make sure you have a strong introduction and conclusion




Clear, simple and fluent

Use of natural spoken language

Use of pauses for emphasis



Body language

Use of strong, clear gestures for emphasis

Good eye contact with the audience

Positive, confident, and relaxed manner

No distracting gestures



Visual aids

Clear and simple messages

Efficient, professional equipment



Don't use visuals or repeat what you can say with words.

Don't overcrowd visuals with too much information.

Use visuals to support or summarize what you say.

Only use key words, not lines of text.

Think about which kind of visual is right for you (graph/ table/ picture/words, etc)

Use colour (but not too much) 



Don't use too many visuals.

Don't read from the visual.

Make sure the audience understands the visuals.

Use a pointer and/ or masking techniques where appropriate.

Face the audience as much as possible.

Don't block the audience's view.



Remember that your visuals should help you communicate your message.

They should not distract your audience's attention from what you say.

   Some tips now about how you deliver the presentation. How you actually perform it.


  • Firstly, what about the opening two minutes? You’ll be very nervous, almost everyone is. Some people deal with this by writing down the opening two minutes, marking the stresses and pauses, and practising it again and again. They memorise the opening and that helps to calm their nerves.



  • Rehearse your presentation, using the equipment you will use when you do the real thing.
  • Have a back-up plan. What will you do if your projector doesn't work? If your computer crashes? If you cannot find your slide tray because you left it at the hotel?
  • Keep good eye contact with your audience at all times, even when you use PowerPoint or the OHP (overhead projector) for visual effects. Eye contact will help you show that you are speaking to the audience, not at them.
  • You need to build a rapport with the audience, and to develop a warm and friendly relationship with them. Enthusiasm is important. If you are enthusiastic, your audience will be too.
  • The right body language is important. Generally speaking, it's better to stand than sit when making your presentation.
  • Avoid repetitive, annoying gestures. But dramatic gestures can be effective when you make key points.
  • Vary the speed of your voice - a pause is often very effective.
  • Vary your intonation - change the pitch of your voice, by using a high or low tone.
  • Vary the volume of your voice - you can speak loudly or quietly to attract your audience's attention.
  • Follow the KISS principle — keep it short and simple.
  • Use short words and sentences.
  • Don't use jargon unless your audience understand it.
  • Generally present concrete facts rather than abstract ideas.
  • Give examples to support your points.
  • Use visuals which can be seen by all the audience. Don’t put too much on a single transparency or slide. Visuals add variety and interest to your talk.
  • Finally, end with a BANG!
  • Give the audience some memorable words or phrases which sum up your key messages. Or use a visual or slide which will remain in the memory of your audience.
  • Thank them for giving up their time to attend your presentation and ask the audience if they have any questions.
  • Remember, a presentation is a performance. What you say is important, but how you say it is even more important.


   Good morning everyone, thanks for coming to my presentation. I know you're all very busy, so I’ll be as brief as possible. OK then, I'm going to talk about the new chocolate bar we're putting on the market, the Frejus premium bar. I’ll tell you about the test launch we carried out in the southwest of England a few weeks ago.

 My presentation is divided into three parts. First, I’ll give you some background about the launch. After that I'll tell you how we got on and assess its effectiveness. Finally, I’ll outline our future plans for the product. If you have any questions, don’t hesitate to ask. Right. let's start with the background to the launch. As you know, Frejus is an orange and nut bar with a distinctive taste. It’s been thoroughly tested in focus groups and special attention was paid to packaging. It’s wrapped in a metallic foil. The colours are rich, strong, to give high visual impact. OK everyone? Yes, Johan, you have a question.

So, that's the background. Right. let‘s now move on to the test launch. How successful was it? Well, in two words, very successful. If you look at the graph, you'll see the bar's actual sales compared with forecast sales. Quite a difference isn't there? The sales were over twenty percent higher than we predicted. In other words a really good result. Well above our expectations. The sales show that the pricing of the product was correct. And they show that, as a premium line, the Frejus bar should be successful nationwide.

 To sum up, a very promising test launch. I believe the bar has great potential in the market. Right, where do we go from here? Obviously, we'll move on to stage two and have a national advertising and marketing campaign. In a few months, you’ll be visiting our sales outlets and taking orders, I hope, for the new product.

 Thanks very much. Any questions?


Презентация на английском языке
Во время презентации на английском языке важно выделить главные пункты своего сообщения и специально на них указать. Здесь нам на помощь придут глаголы в повелительном наклонении, которые смогут сориентировать и привлечь внимание любого, даже невнимательного слушателя. Это призывы Note! Notice! Take notice! Mark! Pay attention!
Давайте разберемся, когда какой из них лучше использовать.
Notice широко употребляется в самых разнообразных выражениях и переводится с английского как замечать, обратить внимание. She was wearing new shoes but I didn’t even notice.
Take notice выбираем, когда в предложении есть оттенок негативного отношения, например, кто-то намерено и пренебрежительно не обращает внимание на кого-то: Susan is always making sarcastic remarks about my work. – Take no notice!
Идиома Pay Attention также привлекает внимание слушателя к речи говорящего. Но говорящий всегда имеет в виду при этом сознательное намерение направить внимание всех в нужное ему русло. Вспомните своего школьного учителя английского языка, который часто твердил: Pay attention to my words! Именно из-за этого Pay attention! редко  употребляется в разговорной речи, зато полезно во время презентации.
Notice и note похожи, но имеют маленькое различие.
Note обращает внимание и призывает обдумать и запомнить на будущее. Оно более  официально. А notice добавляет в сообщение оттенок уведомления, например: to give a notice – ставить в известность, делать предупреждение; это слово можно употреблять в большинстве случаев, когда нужно направить внимание участника презентации, призвать к наблюдению или заставить  его делать пометки.
Наиболее архаичная форма, которую можно употребить взамен предыдущих, - это mark. Но фраза Mark my words! в устной речи звучит часто и означает: Смотрите! Припомните мои слова! Будущее покажет, что я был прав! Такую фразу, Вы, наверное, согласитесь, не стоит употреблять в Вашей удачной деловой презентации. 


A typical presentation

You’re now ready to prepare what you are going to say. Stage one is the opening. A good opening is essential as you will be nervous and you need to grab the attention of the audience. You start by introducing yourself and then you use a technique to get the audience's interest. We call this the ‘hook’ which focuses the audience's attention on what you're saying. You can do this in various ways. You can: ask a question; use a famous quotation; use a striking visual image; appeal directly to the audience's interests or needs.


If possible, try to visit the room where you're going to give the talk. Check the equipment and make sure your voice carries to the back of the room if you don't use a microphone. Look at the seating arrangements and make sure they are what you want. You also want to feel comfortable and relaxed when you're presenting.

When you make a presentation, the first stage is to plan it. You should start by thinking about your audience - who they are, what they know about the subject and what they expect from you. Think also about what their attitude will be to you. Will they be interested, enthusiastic, cooperative or perhaps critical? Are you presenting to a group from your own culture or to people of different cultures? All these factors will influence the way you approach the presentation.


2019-06-05 18:53:40
Написавшие тест EF + RUDN могут
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2019-06-05 18:53:40
Написавшие тест EF + RUDN могут
скачать свои сертификаты здесь

2019-05-31 22:05:26
Все должники написали свои тесты.
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в обновленных рейтингах.

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